The Buzludzha Experience | Cycle Bowl | LMZ Archaeology | Innovarium Oberhausen | BMW | Macallan Visitor Experience | GS Caltex | Expedition Titanic | Haus der Geschichte | Scheepvaartmuseum Amsterdam | Ricordi | Oskar Schlemmer | Experiencing Frontiers | YEHA – Archaeological Parc | Panasonic | LWL- Archaeological Museum Herne | Polaris | TIM | Parlamentarium | State Grid Pavilion | Bachhaus Eisenach | Börse | Rautenstrauch Joest Museum | Cern | African Pavilion | NTS | Environmental Theme Parc | Northern Ocean Experience | Svizra27 | Junghans | Glashütte | Wieland Wagner | Swisscom | Garten Eden | Tiroler Bauernhöfe | O.Vision | Film Museum Frankfurt | Metro | Hyundai Motorstudio Goyang | Sentir | Shenyang | Limes Museum Aalen | Goddio | Arche Olga Hospital | Humboldt Forum | Klima Sphäre | KTM | LMZ Collection | LMZ Historien | Philips Lighting Center | Grand Egyptian Museum | Dinner mit Scharf | Stuttgart Potentiale | Internationale Lichtkunst Unna | Black Bodensee | R(h)einGold | Novartis | Real Madrid Museum | NARC | Flucht, Vertreibung, Versöhnung | Shenzen Planning Exhibition | Schloss Dyck | Archäologie Bayern | SMAC | Oceania | Staatssammlung München | Darwineum | Broadcast Solutions | more to come…
»SCENOGRAPHY IS THE MOTHER OF ALL DESIGN DISCIPLINES. IT IS THE SUM OF DESIGN THINKING, ACTING, SENDING AND RECEIVING. IT IS PHILOSOPHY, METHOD AND SIGNATUR – CREATING A SPATIAL CONTEXT BETWEEN CONTENT, THINGS AND RECIPIENT.« ©URB
Hamburg Speicherstadt [Voyager Titanic Exhibition GmbH] – Temporary Exhibition
Lifting a sunken myth.
Triggering genuine emotions, we wanted to captivate visitors and provoke intense awareness like an excellent play. Our aim was to convey the fate of the ship and its passengers as well as the hybris that led to the demise of both.
The exhibition translated the Titanic myth into subtly staged spatial images. In contrast to a didactic approach, we developed an associative concept that was open to multifaceted interpretations. We envisioned a tour with a sequence of themes and atmospheres in the sense of a drama. The choreography of spaces and choreographed order of the then unique character of the Titanic was following the ships life-line from construction to the wreckage and her ongoing (never sunken) myth. ©URB
The storytelling and dramaturgy is based on the quoting the passengers messages and reports only. Expedition Titanic successfully opened up the fusion of museological and scenographical concepts. It was perceived as “one of the earliest scenographically conducted exhibitions”, just due to theatrical effects of using dynamic lighting, sound and the dramaturgical order of theme rooms. Expedition Titanic became a blueprint for contemporary scenography.
Client: Voyager Titanic Exhibition GmbH; Type: Temporary Exhibition; Area (sqm): 3,500; Exhibition Design and Scenography: Uwe R. Brückner with Götz, Schulz, Haas Architekten and Holger von der Ley; Curators: Claes Göran Wetterholm, Günther Bäbler; Location: Germany; Photography: Uwe Ditz
THE BUZLUDZHA EXPERIENCE
Kazanlak, Bulgaria [Buzludzha Project Foundation] – Feasibility Study
From a communist memorial to a forum for next generation Europeans
The specific character of the unique and significant concrete sculpture on a peak of the central Bulgarian mountain ridge and the effect of its picturesque nature in the Shipka Buzludzha National Park Museum, fueled the motivation to considering what is the most suitable reuse of the building. The conversion is an attempt not to suppress the communist heritage, but to dedicate this extraordinary piece of architecture to the next and after next generation of Europeans. This concept-study in progress will explore the various ways in which this exceptional building can be staged. By respectfully preserving its unique mosaics and subtly transforming it into a public event and exhibition space.
The concept study is currently being conducted for the Buzludzha Project Foundation in collaboration with E-House Architects and with the support of various international NGOs. It is financially funded by the Getty Foundation.
©URB|EHA|BPF | Photo ©Xiao Yang | www.buzludzha-project.com
ZENTRUM FÜR INTERNATIONALE LICHTKUNST
Unna, Germany – Feasibility Study – In Progress
Centre for International Light Art Unna
The target of the feasibility study is to explore the status and developing potentials of the International Centre for Light Art in Unna North Rhein Westfalia. The focus on both, to propose new space for the expansion of the artistic collection as well as the enhancement in terms of becoming an institutional home for light-art installations and exhibitions in the Light Art Centre and the city of Unna ©SUB|Stefan Klessmann
The vision of the International Centre for Light-Art, is to become the world leading institution for collection, archive and exhibiting international light art.
Client: Centre for International Light Art, Unna; Area: ca 3.500 (sqm); Format: Exhibition Museum, Theatre; Feasibility study: STUDIO UWE BRUECKNER with Stefan Klessmann
THE GRAND EGYPTIAN MUSEUM
Cairo/Gize, Egypt – TUT Gallery, Grand Stairs – Permanent Exhibition (in progress..)
The worldwide largest museum of Egyptian art and culture.
A dream for every scenographer: To stage ancient Egyptian culture once in a lifetime and even more, to be allowed to design the worldwide largest museum of Egyptian art and culture.
About 2.5 km away, but within sight of the Pyramids of Giza, the new Grand Egyptian Museum, the world’s largest archaeological museum, spreads out over 90,000 sqm. About 40,000 sqm are dedicated to the exhibition staging all 32 Dynasties. The Tut-anch-amun Gallery and the Grand Stairs alone account for about 10,000m2. In the TUT Gallery, all 5,500 objects found in the burial chamber, of only 35m2 in size, are on display for the first time. Probably the biggest challenge was to stage the objects on a human scale in the hangar-sized halls (200m long, 25m wide and 11-15m high). For this, the concept has foreseen a slightly raised floor-like platform, Tut’s ribbon of life (“The Flow of Life”), on which the objects are staged to tell Tut’s story, from his birth, through death and embalming, life in the afterlife and the discovery of the burial chamber in the Valley of the Kings, by Howard Carter. Above this, a plafond floats at a height of about 4m, symbolizing “The Path of the Sun” – thus creating a kind of open space within space on a human scale, giving the mostly small-scale objects a foothold in the huge halls. Special highlights will be the interactive installations such as the HKJM“Mummy-scan” or the “Digital Shrine”, with which visitors can explore TUT’s digital mummy or decipher the hieroglyphs of the shrines – visitors can thus walk exploratively in the footsteps of Egyptian history. ©ATB|URB
The fascination of the gross of most of the objects is, that they carry their own script, but in a mostly not readable language. To make these information accessible on demand and to make the objects talk was both, a wish and challenge, a promise and fulfillment.
Client: Ministry of Antiquities; Area (sqm): 40,000; Formats: Exhibition, Museum;
General Planning, Exhibition Design, Scenography: ATELIER BRÜCKNER; Light Planning with Bartenbach; Media Planning with iart; Architecture: heneghan peng architects; Location: Egypt
Expo Hannover 2000, [Duales System Deutschland AG] – Expo Pavilion
A performing Pavilion of lifecycles in three acts.
A 100% sustainable, self-sufficient and energy autarc pavilion, which could alter from a daylight greenhouse to a black box cinema within 8 minutes. One of the very few pavilions that was designed according to the Expos motto “Mensch, Natur, Technik”, offering a three act opera-experience alongside a1600 sqm exhibition space, featuring life-cycles and recycling processes, for a new public awareness to avoid packaging and waste. An hourly occurring real twister of 18 meter clearance
as a mesmerizing as rememberable experience during the spectacular tour on one of the most popular pavilions of the Expo Hannover.©URB|ATB
At that time the tallest artificial indoor tornado in the world and one of the first fully computer conducted pavilions worldwide. This Pavilion was 100% recyclable.
Client: Duales System Deutschland AG; Type: Expo – Pavilion; Area (sqm): 1,600; General Planning, Architecture, Exhibition Design, Scenography: ATELIER BRÜCKNER; Structural Planning: Baustatik Relling; Facade Planning, Air Conditioning System, Building Services Engineering: Arup Engineers; Exhibition Graphics: Projektpartner, Stuttgart; Lighting Design: Luna Lichtarchitektur; Media Planning: Michael Neumann; Sound Production: Filmreiff; Tornado Installation: Ned Kahn; Film Production: Marc Tamschick; Interactive Media: jangled nerves; Location: Germany Photography: Thomas Mayer; Model Photography: Bernd Eidenmüller
[Landesmuseum Zürich] – Permanent Exhibition
Inauguration of the national archaeology in the new Landesmuseum of Switzerland
The new permanent exhibition of the Landesmuseum collection showcases 1,300 objects of Helvetian archaeology on 500 sqm. The exhibition establishes three approaches to the past: ‘Homo’, ‘Natura’ and ‘Terra’. The central exhibition space ‘Homo’ offers a chronological overview of 100,000 years of human history. Artefacts from the Palaeolithic to the Middle Ages are placed together in showcases to form strong narrative portrayals of different epochs. Visitors can further explore each object and access more sophisticated information on demand by using movable scanners. ‘Natura’ discusses the human impact on nature as well as the interaction between humankind and the environment. A large-scale animated drawing projected onto the back wall brings the Swiss landscape into the museum. Visitors are taken into the nature of prehistoric times – an experience that is scenically enriched by their interaction with the natural history exhibits and the possibility to trigger specific elements in the landscape animation via hands-on stations.
The exhibition space ‘Terra’ shows the references between the findings and the location. A grid-like Swiss landscape, a delicate sculpture of more than 3,000 aluminium strips hanging from the ceiling, seems to hover in space. A light choreography brings the orthographic model to life and illustrates the ongoing passage of time in a poetic manner. ©ATB|URB
Client: Swiss Confederation, Federal Office for Property Construction and Logistics (BBL)
Type: Permanent Exhibition; Area (sqm): 500 Exhibition Design; Scenography, General Planning: ATELIER BRÜCKNER; Light Planning: Atelier Derrer; Media Planning: medienprojekt p2; Media Production: 2av; Architects: Christ & Gantenbein; Photography: Daniel Stauch
Oberhausen [Duales System Deutschland AG] – Concept
From Expo-Pavilion to the first science centre for renewable energies.
Anyone who strives for 100% sustainability when designing an Expo pavilion should also consider it’s afterlife. How to recycle architecture with a temporary use like the Cyclebowl? After investigating different options, we got in touch with the O.VISION team that envisioned a new science park at a former plant for steel production in Oberhausen – the perfect location for our pavilion.
In collaboration with engineers, scientists and research labs like the Fraunhofer Institute, we developed this new hybrid of a science museum and science labs, named: INNOVARIUM. We oriented our ideas around the central theme of renewable energies and decided to align our concept with the elements air, water, fire and earth: a ventarium, an experimental wind tower, a flower-shaped heliostat covered by solar panels, an Aqua Helix for sewage water recycling and a terrarium as an urban garden. We wanted visitors to experience the power of the sun and the wind, the fragile system of our earth and the potential of water.
As an up-to-date research centre, the Innovarium also was supposed to provided space for professional laboratories for scholars from science institutes and companies. This program funded by trusts and sponsoring organisations would have covered the entire expenses and operating costs of the IINNOVARIUM. Our innovative concept of a self-supporting biotectual organism was possibly years ahead of its time. ©URB | Raimund Docmac | ATB
Client: Duales System Deutschland AG; Type: Feasibility Study, Science Centre; Area (sqm): 7,500; Location: Germany
Munich, Germany [BMW AG]- Museum
We experience horizontally, remember vertically and reflect and contextualize diagonally.
The initial concept behind the architecture was Karl Schwanzer´s idea of the continuation of the street in the enclosed space. In this sense we used the complex ramp construction as a metaphor for mobility and motion, the essence of the BMW-Slogan, Sheer Driving Pleasure“ (Freude am Fahren) for the routing of the exhibition. We created a street-like walkway that guides visitors through the different floors of the exhibition bodies. On their way, they should cross and experience the ‘Central Space’ multiple times embraced by a impressive ‘Mediatecture’, a subtly blends a 740m2 spatial LED-screen with an architecture organized in seven thematically staged bodies. Through the use of this sophisticated spatial screen technology, the exhibition space seems to be in motion, communicating with the visitors reactively. ©ATB|URB
Another highlight is the BMW-sculpture: a computer controlled kinetic installation of 714 aluminium balls, that can choreograph the shapes of BMW chassis into vector points.
Client: BMW AG; Type: Permanent Exhibition; Area (sqm): 5,000; General Planning in cooperation with project team BMW Museum Architecture, Exhibition Design, Scenography: ATELIER BRÜCKNER; Structural Design: Schlaich Bergermann und Partner; Lighting Concept with DELUX AG, Rolf Derrer; Spatial Media Design, Interactive Installations: ART+COM; Graphic Design, Visual Identity: Integral Ruedi Baur; Visual Symphony: TAMSCHICK MEDIA+SPACE; Photography: Marcus Meyer
MACALLAN VISITOR EXPERIENCE
Craigellachie Scotland [The Edrington Group] – Brand Exhibition
Myth, history and the art of distilling.
The variegated 1800m2 exhibition of The Macallan Visitor Center, addresses all the senses. It leads through the impressive new production hall (Rogers Stirk Harbour architects) and offers immersive thematic installations. The authenticity of the location, the long distilling experience and the perfect maturation of single malt whiskies are expressed multisensorically over the entire parcours. Aftre a 400m long route through the distillery´s three thematic pavilions (box in the box installations) await the visitors with narrative spaces and uniquely composed choreographies that derived from and feature the production process of Macallan´s renowed whiskies. ©ATB|URB
An atmospheric interaction of the daylight exhibition with the architecture and the impressive surrounding landscape. A combination of product and production plant, of making-off and showroom. And finally the Whisky-symphony performed in the cylindric BROCH, the exclusive maturing cathedral conducted on the partiture-like setting of 5 lines of whisky-casks.
Client: The Edrington Group; Type: Permanent Brand Exhibition; Area (sqm): 1,800; Exhibition Design, Scenography, Graphic Design, General Planning: ATELIER BRÜCKNER; Light Planning with Speirs + Major Media Planning with medienprojekt p2; Media Design with TAMSCHICK MEDIA+SPACE; Kinetic installations, technical implementation: MKT AG; Architecture: Rogers Stirk Harbour + Partners; Light Installation Cave Privée: Jason Bruges; Studio Location: Scottland; Photography: Gyorgy Korossy, Mark Power / Magnum Photos
GS CALTEX Expo
Yeosu 2012, Korea [GS Caltex] – Expo Pavilion
Energy-Field of blades of light, swaying in the wind.
In contrast to designing a conventional, static building, we created an ‘Energy Field’ resembling a paddy field swaying in the wind. A number of 480 fibre-glass blades – 18 metres high and lit inside by integrated LED pixels – were designed to change intensity, colour and motion of the light in two different modes. The 15-minute light choreography in the active mode was pre-programmed. During the 5-minute interactive mode people could activate different light impulses by touching the blades. One person could only trigger a small light effect, whereas two people or more could illuminate the whole field. The centrally positioned, star-shaped and fully mirrored pavilion faded away in it´s own reflection within the surrounding blades. In it´s heart a 360° panoramic projection on a 133qm screen with an aesthetic animation-movie was featuring Korean coast- and sea-live completely generated from light-lines. © ATB | URB | Raimund Docmac | Dirk Schubert | Michel Casertano
The only Pavilion at the Expo Yeosu, which didn´t look like a building but a sculpture like an energy-field of light-blades in motion – according to the client´s slogan: “I am your Energy”. It was acknowledge as the most attractive pavilion of the entire Expo – the meeting and shooting point of the Expo.
Client: GS Caltex / Peopleworks Promotion Co. Ltd.; Type: Expo; Area (sqm): 2,000; General Planning,Architecture and Scenography, Main Show: ATELIER BRÜCKNER; Structural Design: Knippers Helbig; Media Planning: medienprojekt p2; Production Main Show: TAMSCHICK MEDIA+SPACE; Sound Main Show: BLUWI; Location: South Korea; Photography: Nils Clauss
HAUS DER GESCHICHTE
Stuttgart BW, Germany [Haus der Geschichte Baden-Württemberg] – Museum
200 years of Southwest German history.
The structure of the museum is split in two major areas: the chronological and the thematical parcours. The chronological parcours spans the period from the Napoleonic decade to Europe as we know it today. An interactive map, the first one of its kind, on the floor of the museum’s entrance area provides an overview of how the Southwest of Germany was politically reallocated during Napoleon’s reign. The first floor displays, among other periods, a brave interpretation of the two world wars drastically staged with footage from both ‘war machineries’. The second floor is dedicated to local characteristics such as the Black Forest, the economic diversity of the region, developments in science and migrant biographies. Epilogue to the exhibition is the Baden-Württemberg lounge: A 360 ̊ projection allows visitors to enjoy Baden-Württemberg’s beautiful natural landscape from a helicopter perspective and the rich cultural diversity. Independent from the historic significance, the overall visual design of the museum and its spatial installations intend to reflect the spirit and narrative of the single objects. Instead of providing an incomplete chronology, the scenographic parcours is based on the concept of a “Bedeutungschronologie” (‘content-based chronology’) to let the visitors experience historical contexts based on the focus of the museum`s collection. It is amazing and satisfying to see that – after 20 years – the spatial images’ (Raumbilder) power is still impressive. ©URB|ATB
An interactive map, the first one of its kind, on the floor of the museum’s entrance area provides an overview of how the Southwest of Germany was politically reallocated during Napoleon’s reign. The split conceptional layout according to the s.c. “Bedeutungschronologie”, a chronology of significant events (first floor), featuring on collections highlights over the last 200 years and a thematically organized second floor staging the uniqueness of the state Baden-Württemberg
Client: Haus der Geschichte Baden-Württemberg; Type: Permanent Exhibition; Area (sqm): 2,400; Exhibition Design and Scenography, Graphic Design, Catalogue Design: ATELIER BRÜCKNER; Lighting Concept: Rolf Derrer; Media Concept: Light&Magic; Interactive Media: jangled nerves; Film Baden-Württemberg Lounge: Marc Tamschick; Architecture: Wilford Schupp Architekten; Location: Germany; Photography: Bernd Eidenmüller
Amsterdam NL [National Maritime Museum] – Museum
Redesign of the National Maritime Museum of the Neatherlands
Fascinating historic items such as unique globes, the important assortment of navigation equipment, ship models, maritime paintings, ship ornaments, photo albums and hand-crafted pieces made of glass, silver and porcelain, were divided into seven object groups and displayed in the equivalent object galleries. We developed content-consistent spaces such as an artificial starry sky with star constellations formerly used for navigation, a seascape as a back-drop for the amazing ship model collection, a boardwalk through the paintings’ gallery or a banquet room for the porcelain. ©ATB|URB
Client: Het Scheepvaartmuseum; Area (sqm): 1,230; Type: Exhibition; Exhibition Concept and Design, Scenography: ATELIER BRÜCKNER; Light Planning: Lichtontwerpers; Media Production: Kiss the Frog; Exhibition Graphics with attraktive grautöne; Architecture/Conversion: Dok Architects; Photography: Michael Jungblut; Model-Photography: Bernd Eidenmüller
RICORDI – That’s Opera
200 Years of Italian Music, Bruxelles, 2008
THAT’S OPERA, Brussels BE [Bertelsmann AG, Ricordi & C. SpA] – Temporary Exhibition
When Ricordi, one of the most famous music publishing companies, celebrated its 200th anniversary, the media company Bertelsmann decided to make Archivio Ricordi’s rich collection of Italian opera accessible to the general public. Most of the original exhibits, handwritten scores, drawings, sketches and letters had never been on display or outside Italy before.
The choreography of the exhibition followed the successive creative process of composing an opera from the script till the rise of the curtain: the creation of the libretto and the score (partitura), development of the stage setting (scenografia), voices and costumes (voci e costumi) including the final performance on stage (rappresentazione). In this order, visitors experienced the fascinating world of the opera in spatial installations and at interactive media stations. As an example, at an accessible orchestra pit, featuring an interactive installation of scores (partitura), visitors read and followed a partitura. By synchronising image and sound perfectly, we wanted them to immerse themselves in the dazzling displays of the scores.
‘Rappresentazione‘, at the end of the visitor routing, featured a projection of Verdi’s Aida filmed at the Stuttgart State Opera.
This spatial installation became the perfect opportunity to translate a live performance into a museum setting without losing its unique character ©ATB|URB
Client: Bertelsmann AG, Ricordi & C. SpA; Area (sqm): 1,600; Type: Exhibition; General Planning, Exhibition Design and Scenography, Graphic Design: ATELIER BRÜCKNER; Light Planning with LDE Belzner Holmes; Media Planning with medienprojekt p2; Media Design with jangled nerves; Communication with Dorten; Content and Research with Institut für Kulturaustausch, Tübingen; Photography: A. T. Schaefer
[COLLABORATION WITH ERIC GAUTHIER DANCE COMPANY] – Concept
»OSKAR SCHLEMMERS TRIADIC BALLET – OR HOW TO BRING ALIVE COSTUMES TO PERFORM«
Performance within the permanent exhibition
Within the scope of the jubilee exhibition on Oskar Schlemmer, the Eric Gauthier Dance Company staged a dance performance at the Staatsgalerie Stuttgart. We were asked to create the corresponding spatial concept. The main idea was to lead the visitor through the building along eight dance performance stations. Schlemmeresque light stripes were the connecting element transforming the Staatsgalerie into temporary ‘Schlemmer rooms’ for the duration of the performance. It was intended that the overall exhibition was to be opened by Eric Gauthier as Schlemmer accompanied by three of his dancers in an impressive, room-sized dance performance located in one of the lecture halls. From here, visitors were guided up the stairs from station to station, from room to room, from performance to performance by stripes of lights. The final station consisted of a re-enactment of the ‘Triadisches Ballet’ by professional dancers, which was supposed to take place in a room completely striped with lights. © URB | ATB | Laura Knüsel
Temporary exhibitions (interventions) within permanent exhibitions draw new attention to the established exposition, including local and repeat visitors. They offer the chance for a new perspective on a known constellation.
Client: Staatsgalerie Stuttgart; Type: Spatial Concept for a Temporary Dance Performance in collaboration with Eric Gauthier Dance Company
GRENZEN ERLEBEN/EXPERIENCING FRONTIERS
Biel, Expo 2002 [Landesausstellung der Schweiz] – Pavilion
Pavilion at the arteplage Biel/Bienne
Individual and collective border experiences. Prohibitions, limits, taboos, borders! The Swiss border cantons jointly shed light on borders from a social, psychological, cultural and ethnic perspective. Personal border crossings and individual border experiences, their collective effects, from violence in marriage to klooning, were themes that cannot be portrayed by conventional means. Through a strongly translational staging in the centre of the pavilion and surrounding radio play cabinets, access to these complex border experiences was achieved. ©ATB|URB
The attempt to attract an audience obviously seeking for amusement to a rather complex an depressive content and at the same time mesmerize the visitors for socially fringe groups at the edge of the society was a frightening challenge. At the end the Pavilion was perceived as one of the four most sophisticated of the entire EXPO02 (Hochpaterre).
Client: Interkantonale Trägerschaft & 8 Granzkantone; Type: Expo; Area (sqm): 900; General Planning, Architecture, Building Automation, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER; Lighting Concept: Rolf Derrer; Media Planning: Light&Magic; Structural Planning 3e Film Production: Mediamutant, Marc Tamschick; General Contractor: Nüssli Special Events; Photography: Peter Studer
ARCHAEOLOGICAL MUSEUM and ARCHAEOLOGICAL PARC YEHA
Ethiopia [DAI Berlin]– Museum (in progress)
Archeological Site Yeha
A new archaeological museum is being built in Yeha that will present the far-reaching history of the country and the culture of Ethiopia. ©URB|SUB
The Museum will be the anchor point of a larger archaeological site with accessible walks over the nearby outdoor excavation fields.
Client: Deutsches Archaeologisches Institut Berlin; Type: Museum; Area (sqm): 150 (inhouse) + 800 (outdoor); Curators: Dr. Iris Gerlach, DR. Sarah Japp; Exhibition Design, Scenography: STUDIO UWE BRUECKNER; Architecture: Mike Schnelle; Graphic Design: Dagmar Korintheberg, Prof. Eva Maria-Heinrich; Lighting Concept: Andy Holms; Photography: Mike Schnelle
LWL-MUSEUM OF ARCHAEOLOGY
Herne, Germany [Regional Association of Westphalia-Lippe (LWL)] – Permanent Exhibition
Scenography – Synergy between object, recipient and space.
Who are We? Where are We from? Where are We Going? These unusual curatorial questions for an archaeological collection were the original impetus for this project. They initiated the conceptual idea of an accessible archaeological excavation field, which became the feature installation and representative of the overall theme for the permanent exhibition.
A chronological, elevated path leads visitors through 250,000 years of Westphalian history. ‘Theme Cubes’ were positioned strategically and with regard to the historic context to convey time-spanning topics such as the scull-fragments of the Neanderthal man and Homo Sapiens from the same excavation site or the forced conversion to Christianity. The perforated ‘Museum wall’ around the exhibition serves as a window and connection to the outer world. It contextualised locally within wider world history in a parallel manner. Since its opening, the museum has been recognized as an outstanding contemporary concept and benchmark example of a synergy between object, recipient and space. ©URB|ATB
This project is known as one of the first integrative scenography combining and staging the four museum parametres at the same time: collecting (excavation), conserving (reconstruction) researching (archaeologist at work) and conveying (recontextualisation) in a highly explorative way.
Client: Regional Association of Westphalia-Lippe (LWL); Type: Permanent Exhibition; Area (sqm): 2,500; Design and Scenography, Graphic Design, Signage System: ATELIER BRÜCKNER; Lighting concept: Rolf Derrer; Media concept: jangled nerves Architecture von Busse, Klapp, Brüning Architekten; Photography Stefan Brentführer
Brussels, Belgium & Cape Town, South Africa
POLARIS – Climate Change Observatory
Initiated by the Brussels-based Polar Foundation (Alain Hubert, Gigi F.D. Amin), POLARIS the Climate Change Observatory was planned as a world research centre with a multimedia, interactive exhibition. Here people would have been encouraged to critically reflect on their relationship with the environment. The building was designed as a modular, energy- efficient glass and steel structure and a smart facade with an innovative energy membrane. It was envisioned as a prototype for other smaller satellite pavilions placed around the world. The Concept has been originally developed for Brussels and Cape Town – the gateway to Antarctica. The unique design proposed a real iceberg, a walk-in globe and an ice core combining a highly recognisable architecture and an interactive and participatory exhibition parcours. ©URB | Raimund Docmac | ATB
It would have been the first exhibition building and international research centre to feature the Arctic and Antarctic climate zones and their importance for the world`s climate. It also was intended to be a zero-emission and energy-neutral building.
Client: The International Polar Foundation; Area (sqm): 3700; Type: Visitor Center; General Planning, Exhibition Architecture, Scenography, Graphic Design, Media and Light Planning: ATELIER BRÜCKNER, Raimund Docmac
TIM — STATE TEXTILE AND INDUSTRY MUSEUM
Augsburg Germany, Permanent Exhibition
Textile – and Industry history in a highly participative way.
At the former location of a spinning mill in Augsburg, TIM presents the history of Bavarian textile production and it`s socio-historic context. The exhibition showcases more than 1,000 objects. The worldwide unique collection of pattern books of the former New Augsburg Cotton Factory is the core treasure of the museum. This unique selection comprises more than 600 books with about a million patterns from over three centuries. They are staged as the central backbone of the visitors routing. Three oversized figurines, the so-called ‘Graces’, refer to specific aspects of the fabrics emphasizing the haptic quality as well as the process of printing and tailoring. Digital pattern books with an interactive sewing pattern interface enable visitors to design a dress in real time projected onto the surface of the turning figurine. Thus, the infinite richness of the patterns becomes interactively accessible, and young designers from all over Europe travel to Augsburg to design on site inspired by the unique setting. ©ATB|URB
The interactive digital pattern-book offers unique access to a large number of patterns. It allows to design with the historic patterns in real-time, while they were projected onto the slowly turning 3-dimensional figurines. This installation became fashionable for young fashion-designers and worthwhile to travel to Augsburg for inspiration. In 2011, TIM won the Luigi Micheletti Award for innovative industrial museums.
Client: City of Augsburg; Type: Permanent Exhibition; Area (sqm): 2,500 Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER; Light Planning: LDE Belzner Holmes; Media Planning: medienprojekt p2; Software Media Stations: 2av Software Production Graces: TAMSCHICK MEDIA+SPACE; Figurines: Anja Luithle & Hanns-Martin Wagner; Architecture: Klaus Kada; Photography: Volker Mai
Brussels, Belgium – Permanent Exhibition
Information Centre of the European Parliament
The concept of the international competition was to open up the Parlamentarium by revealing both, the history of 60 years European Union as well as the function and practice of the European Parliament – in a manner that is empowering and emotional. And the challenge was to convert a former parking deck in the basement to a exhibition space and to stage there a highly complex, dry and sophisticated content. The heart of the exhibition is entitled ‘United in Diversity’, a dynamic, interactive multimedia displays, which work like a virtual magnifying glass, taking visitors on a journey to explore the EU without borders. Flanked by two hemispheres staging “ Daily Life”, interviews from citizens from all over Europe and “How the EP works”, which introduces the visitors to a legislative process by personal voting. ©ATB|URB
The Visitor Centre of the European Parliament was supposed to communicate in all 24 EU member languages and four sign languages. Each visitor receives a personal media guide that addresses information on demand in his or her mother-tongue reactively.
Client: European Parliament; Type: Permanent Exhibition; Area (sqm): 5,400;Exhibition Concept and Design,Scenography: ATELIER BRÜCKNER; Light Planning: LDE Belzner Holmes; Media Design: jangled nerves; Media Production: Markenfilm Crossing; Graphic Design: Integral Ruedi Baur; Media Planning: medienprojekt p2; Role Play Game: Mediafarm; Location: Belgium; Photography: Rainer Rehfeld
STATE GRID PAVILION
Expo Shanghai 2010 [State Grid Corporation of China] – Pavilion
The Magic Box
The scenic composition, the movement and synchronisation of images as well as the installation of a 48 channel sound space created a holistic and mezmerising spatial experience. The precise and flawless programming of the single screens seemed to blast the inherent form of the cube and created a perfect visual and immersive experience. From an elevated glass bridge, visitors forgot about physical restrictions and true dimensions by diving into the imagery of the virtual space: The imagined space literally replaced the actual physical space. ©ATB|URB
The Magic Box was hosting the firstof its kind 720° cubic cinema. The highly complex central cube was powered by 17 million pixel spread over 6 screens covering a cube of 15x15x13m, creating a total immersive feeling for ca. 350 visitors at the same time.
Client: IBM China Company Limited, Shanghai / State Grid Corporation of China; Type: Expo; LED Screen (sqm): 2,870; Conception and Project Management of the Magic Box and the Pavilion Facade: ATELIER BRÜCKNER; Media Planning: medienprojekt p2; Spatial Media Design of the Magic Box: TAMSCHICK MEDIA+SPACE in cooperation with m box; Sound Composition: Idee und Klang; Architecture: CCDI, Shanghai; Photography: Roland Halbe
The Birthplace of Johann Sebastian Bach
The new permanent exhibition embraces the emotional, mental, intellectual, as well as the musical potentials in the work of Johann Sebastian Bach. Apart from the equipment of biographical, historical and musical knowledge, the visitor will gain the experience of Bach’s working in a sensual way. The highlight of the exhibition is the so called »Walk-in Composition« placed in the center of the new museum building: it is a projection space with three precious exhibits which initiate an illusionistic and immersive media performance. ©ATB|URB
The visitor dives into the musical world of Johann Sebastian Bach. A variety of Bach`s compositions performed on authentic organs also played by Bach were captured by Marc Tamschick from unseen perspectives like the keys and foot-paddels of the organs, enhancing the unique performances to provoke goos-skin by the visitors.Bach introvinously.
Client: Bach Museum Eisenach Foundation; Exhibition Architecture and Design, Graphic Design, Light and Media Planning: ATELIER BRÜCKNER; Walk-in Composition with: Marc Tamschick; Architecture: Penkhues Architekten; Photography: Uwe Ditz, André Nestler
Main Trading Hall Frankfurt am Main [Deutsche Börse AG] – Interior design
Redesign of the historic Trading Hall
The submission to redesign the Main Trading Hall of the Deutsche Börse AG in Frankfurt was a great chance to expose our work to a wider audience. After all, the trade floor of the German stock exchange, ‘Das Parkett’, is known as the display window of the company Deutsche Börse AG. Considering its use and function, this space is practically the ‘carte de visite’, a visual representative. The significance of this setting required sensitive changes, for example in the treatment and refurbishment of the legendary electronic flipchart board and the overall organisation of the space. Further changes affected the layout and atmospheric conditions: The transformation plan featured new ergonomic circular desks for the traders, enhanced acoustics and a new dynamic lighting concept to improve the overall atmosphere in the windowless hall. ©ATB|URB
A harmonic feeling in the space for both traders and visitors was achieved.
The refurbishment was so successful that the German Stock Exchange has become attractive also for events after office hours.
Client: Deutsche Börse AG; Type: Redesign; Area (sqm): 1,500; Interior Design: ATELIER BRÜCKNER; Lighting Concept: DELUX AG; Media Planning: medienprojekt p2; Photography: Uwe Dettmar
RAUTENSTRAUCH JOEST MUSEUM
Cologne, Germany – Museum
People in their Worlds
A selection of 2,000 exhibits from cultures all around the world provides an authentic experience of life in other societies. In a dynamic sequence of individually designed thematic rooms on three floors, visitors explore nine universal themes about mankind in unexpected and enlightening ways such as living environments, religion or social status. The overall scenographic concept provides each theme room with its own unique atmosphere and spatial image: The setting formed by media, lighting and graphics intertwined in a coherent narrative setting allows visitors to experience the contexts intuitively. ©ATB|URB
Probably the first Ethnological Museum, which was not organized according to the provenience of their objects but staged thematically based on curatorial concept of “Kulturvergleich”. A cross cultural approach, which allows visitors and objects from all culturs to meet on eye-level and similar cultural aspects like housing, social status or burial rites. Beyond the pure aesthetic of the objects, smart showcases with integrated information panels allow the visitors to retrieve “information on demand”, where, when and how much they want.
Client: City of Cologne, Department of Arts and Culture; Type: Permanent Exhibition; Area (sqm): 3,600; Exhibition Design, Scenography, Exhibition Graphics: ATELIER BRÜCKNER; Light Planning: LDE Belzner Holmes; Media Planning: jangled nerves with medienprojekt p2; Architecture: Schneider + Sendelbach Architekten; Photography: Michael Jungblut, ATB
Geneva [Conseil Européen pour la Recherche Nucléaire] – Information Centre
Univers of Particles
How can you stage science without being a scientist? How can you exhibit the unexhibitable? The challenge in designing CERN’s new visitor centre, the „Globe of Science and Innovation“, was to create access to content that is very abstract and difficult to access. The exhibition places the particle collision in real time at the centre of the spatial narrative. Visitors are given virtual access to the hidden reality in real time. The highlight of the staged free-flow exhibition is a multimedia, dynamic spatial staging that turns the big bang theory into a tangible phenomenon. ©ATB|URB
Innovative globe-shaped showcases offer interactively access to inaccessible sectors of the collider and magnet area. Visitors may navigate web-cams 100m below surface to explore the laboratories there. Meanwhile other department opened satellite centers which allow insight e.g. to the control room of the collider or a virtual journey via projection mapping to the inside of the body of the 1950ies first magnet.
Client: CERN (Conseil Européen pour la Recherche Nucléaire); Type: Permanent Exhibition; Area (sqm): 450; Exhibition Design, Scenography, General Planning: ATELIER BRÜCKNER; Light Planning: Atelier Derrer; Media Planning: iart; Mainshow Film: TAMSCHICK MEDIA+SPACE; Sound: BLUWI; Architecture: Peter Zumthor,Thomas Büchi & Hervé Dessimoz; Photography: Michael Jungblut
Expo Zaragoza – Expo Pavilion
In order to truly represent the variety of nations, their culture and their landscapes we created a narrative facade that worked like a membrane between the inside and outside during the day and at night. The intention was to convey the content from inside out. 73,500 swinging, translucent and mirroring tiles were installed to depict wind gusts reminiscent of clouds moving over the facade during the day. From dawn to dusk, the tiles were lit from behind and turned the facade into a 280 m long and 7 m high screen. The huge display showed larger-than-life native animals such as zebras, giraffes and elephants passing by as well as native inhabitants of Africa performing ritual dances.
The one of a kind façade was one of the rare examples of a media façade also functioning in day(light) – during the day moved by the gust of wind, painting “clouds “ onto the façade – during the night authentic and regional African motives like landscapes flora and fauna and patterns were moving over the pavilion, impressively visible also from the distance.
Client: Expo Zaragoza; Area (sqm): 2,500; Type: Architecture, Exhibition, Expo Pavilion; General Contractor, Facade Planning, Exhibition Architecture, Scenography, Structure Planning, Graphic Design, Light Planning: ATELIER BRÜCKNER; Film Media Façade: Marc Tamschick; Photography: Luis Asin
ENVIRONMENTAL THEME PARK
Hannover, 2000 [Collaboartion with the Film Academy Baden-Württemberg] – Pavilion
The walk-in film
The Theme Parc Pavilion Environment became an oversized stage, an abstract film set and a surreal environment, conceived and directed by moving images flanking the 150x 50 exhibition hall. The scenography, organised according to dramaturgical film editing templates, could be experienced as a walk-in film. It was structured in 5 zones: the water corridors (prologue), the forest, the farmland, the cities and the plaza (epilogue). All materials used were 100% natural, like soap, starch, wood grass, etc. and recyclable. Already then, themes like sustainable production, fair trading and low and alternative energy consumption were staged. ©URB|ATB
The entire theme-parc concept by François Confino, designed by international renowned archictects, designers and artists, like Jaen Nouvelle, Rajeev Sethi, Toyo Ito, the ZKM and others was an anticipation of sustainability, energy saving and a change of perspective in terms of alternative role models of living together as an early form of “rurbanism”.
Client: Expo 2000 GmbH; Area (sqm): 6200; Type: Exhibition; Expo Pavilllion; Exhibition Design and Scenography, Graphic Concept: ATELIER BRÜCKNER; Light Planning with Rolf Derrer; Sponsor Acquisition on Behalf of Baden-Württemberg Film Academy; Photography: Juraj Liptàk
„LA SUISSE SERA…“ for Svizra27: „Mensch – Arbeit – Zusammenhalt“ – Schweizerische Landesausstellung 2027 – Competition, 2nd place
Usages du temps demain – 50 jardins (et plus…) pour le futur du travail et de la vie.
A collaboration between Atelier Oï (CH), Integral Ruedi Baur (FR), Tamschick Media & Space (DE),
STUDIO UWE BRUECKNER (DE).
Our Concept for the Swiss National Exhibition of 2027 is based on hypotheses about the future of life and work, which are given form and space in the „avant-gardens“.
The Svizra27 will not be a national exhibition but an international experiment: In the Avant-Gardens the future of work is not on display but on trial. We balance along the ridge of work and life and declare time to be our universally valid currency. A train connects all the different locations as driving job-center: It distributes the visitors as mobile manpower across the different avant-gardes and gives the country a collective re- and upskilling. Visitors are invited to spend hours, days and weeks, to work for a vision, to gain new perspectives, to decide how they want to invest their time. For the future of work, in Switzerland and the world. ©SUB | atelier oï | Integral Ruedi Baur| Tamschick Media & Space
A unique proposal to set a whole country into an experimental mode, where time becomes our currency and work an investment in the future of all.
LMZ, THE COLLECTION
Historic Rooms, National Museum Switzerland, Zürich – Redesign, Permanent Exhibition
Schweizerisches Nationalmuseum | Collection
The collection of the Swiss National Museum contains more than 30 historical and historicist rooms that are part of the original holdings of the National Museum in Zurich. The rooms themselves are the exhibits – which were somehow longing to get a voice. Former owners have their say and portrayed contemporaries tell of events (audio) that are said to have taken place there and in the context of the time. On 2,500 m2, more than 7,000 exhibits are staged in a self-explanatory and re-contextualizing way, thus providing an eloquent overview of Swiss art and crafts from the past millennium. All design interventions are discreet, restrainedly minimalist and show maximum respect for the historical spaces. ©ATB | URB
The exhibition makes objects and historical rooms talk via audio-plays and spatial projections.
Client: Swiss Confederation; Type: Permanent Exhibition; Area (sqm): 2,100; General planning, Exhibition Architecture, Scenography, Graphic Design: ATELIER BRÜCKNER; Light Planning with Atelier Derrer; Media Design with medienprojekt p2; Architecture: Gustav Gull; Architecture/Refurbishment: Christ & Gantenbein; Location: Switzerland; Photography: Daniel Stauch, Bernd Eidenmüller, Uwe R. Brückner
NORTHERN OCEAN EXPERIENCE
Hjalteyri, Iceland, Concept
Northern Ocean Experience
The future of Hjalteyri Experiences could be a well assorted, holistic mixture of culture, marketplace, new housing, artists residency and events – certainly a place not to miss on your tour around Iceland. ©ATB | URB | Gagarin
Feasibility Study: Gagarin, Reykjavík, in Collaboration with Atelier Brückner; Type: Experience, Exhibition, Sea Lodge; Concept-Study for an abandoned fish-factory to a Sea-Experience, refunded and conncted by hovering Sea-Lodge, staged on the former harbour-jetties; Renderings: ATB, Gagarin; Concept: URB
Deutsches Uhren-Museum, Germany 2008 – MUSEUM
Inspired by Wagner’s quote „Here time becomes space“ (Parsifal), the theme of time can be experienced in a new way in the premises of the former watchmaking school. The sequence of history rooms and time rooms offers the visitor a „clocked“ course. In the history rooms, daylight rooms, the history of Glashütte watchmaking from 1845 onwards is told. The dark theatrical staged time rooms interrupt the time continuum of the history. In them, a special aspect of time or time measurement is illuminated in greater detail and staged as an eventful excursion through the media. ©ATB|URB
Client: Glashütter Uhrenbetrieb GmbH; Type: Exhibition; Area (sqm): 1,000; Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER; Lighting Concept with ankeaugsburglicht; Media Concept with jangled nerves; Refurbishment of the Building with Bauconzept Planungsgesellschaft GmbH; Photography: Wolfgang Günzel
Biel, CH 2001– CONCEPT
The Swisscom.box, a pavilion designed to be all about communication: communication between the visitors and communication between the pavilion and the visitors, all based on the message “You cannot not communicate”. The visitor routing inside was established as an internal circular system of ramps, which were to cross through the ‘box’ multiple times. Staged as an interactive, humorous game of communication, the ramps were to take visitors through twelve accessible spatial installations full of surprises, how tricky communication could be. Highlight and climax of the parcours would have been the facade of the cube, which was planned to feature a semi- transparent multimedia membrane. A game on the visitors’ smartphones had been designed to decipher the pavilion’s architecture from the inside to the outside: to change its transparency revealing the true inner secrets of the pavilion. Eventually the pavilion’s facade would become completely transparent. ©ATB|URB
Client: Swisscom AG; Type: Competition (1st Prize, not realised), Expo; Area (sqm): 2,500
Yverdon-Les-Bains, CH 2002 – CONCEPT
Paradise on Earth
According to the tempation in three acts, this intriguing space was organised in different zones: The pavilion as a paradise on earth wanted to encourage visitors to change and influence the look of the interior, also expressed to the exterior, making a contribution to their own health at the same time. The pneumatic, inter- and reactive constructions using water or air cushions could have been installed to translate visitors‘ actions. The innovative concept also included different gardens: the ‚Herb Farden‘ for relaxation, the ‚Garden of Security‘ for meditation, the ‚Garden of Desires‘ for stimulation and the ‚Garden of Tempation‘. At the end, visitors would have had the chance to ask essential questions and receive answers at the ‚Tree of Knowledge‘. ©ATB|URB
Client: Hoffmann-La Roche AG; Type: Competition (1st Prize, not realised), Expo; Area (sqm): 2,500
Oberhausen, Germany 2002 – Feasibility Study
The feasibility study for the PBO envisaged the transformation of an old steelworks into a world-class „Future Park“. Our task was to focus on the cultural buildings of the theme park: INNOVARIUM, TRANSPARENT MAN with the permanent exhibition ‚Man – Body, Knowledge, Health‘ and STEELWORKS. The exhibition building ‚The Glass Man‘ (Hegger & Hegger Architects), inspired by Henry Moore’s ‚Reclining Woman‘, was dedicated to the human species from evolution to physiognomy and health. It would have offered 10,000 m² of permanent exhibition space on four levels with numerous interactive and reactive installations. The holistic, large-scale concept of a sustainable future (health) park was far more advanced than similar projects of today. © URB | Raimund Docmac | ATB
Client: PBO Project Development and Investment Company, Oberhausen; Type: Feasibility Study, Future Health Park; Area (sqm): 220,000
Goyang, South Korea
Hyundai Motorstudio Goyang
Based upon our design philosophy, we approach commercial-oriented museum projects with the same sophisticated respect as historic and cultural exhibitions.When we designed Korea’s largest Car Culture Experience Park for the Hyundai Motor Company, our intention was to let visitors actively explore and interactively discover the whole contemporary premium car manufacturing process. The starting point of this journey is a display of actual Hyundai vehicles, going backwards from the single production and research steps to the first design concept. On their fascinating journey through the exhibition, visitors get the chance to activate robots to assemble and paint a car on demand at the ‘Plant’ section where industrial robots show how Hyundai cars are manufactured. As a part of the Innovation’ area, containing five theme spaces, the impressive multi-media sound chamber lets the visitors experience the work of a Hyundai car sound designer. The highlight of the thematic route is an impressive kinetic sculpture, scenographically staged, visualising the Hyundai design philosophy: ‚Creating Design from Movement’. 1,411 aluminium rods are moving continously and finally forming the design language of Hyundai vehicles. ©ATB|URB
The Hyundai Motorstudio represents a groundbreaking multimedia, kinetic and interactive approach putting the visitors‘ immersive experience in the centre of scenographic spaces. It can be seen as a reference to the future of the IT age..
Client Hyundai Motor Company Type Permanent Exhibition Area (sqm) 4,700 Exhbition Design, Scenography, General Planning ATELIER BR CKNER Light Planning LDE Belzner Holmes Media Planning medienprojekt p2, Film Production and Choreography ‚Design‘ TAMSCHICK MEDIA+SPACE Audio Design Idee und Klang, Klangerfinder Architecture Delugan Meissl Associated Architects Photography Lim Juneyoung, Lee Junoh
Sevilla, Spain, 2005 – CONCEPT
This spectacular project was initiated by two Sevillian Flamenco Enthusiasts to feature Flamenco on a worldwide touring stage. In the manner of a journey, the concept for this pavilion embraced Andalusian culture in an immersive way. 2,000 years of history were to be translated into a Flamenco musical and a scenographic choreography – with the four- storey pavilion itself as the protagonist. We wanted visitors to see Sentir Andalucia as a cultural event ready to be promoted internationally. The unrealised concept included an impressive Flamenco show that would slowly capture the entire pavilion and make the whole structure vibrate in the rhythm of the music. The impressive facade, consisting of 700 programmed dynamic doors, would have oscillated with the rhythmic beat. ©URB | Raimund Docmac | ATB (Sketches)
Client: Samanbaya Sun S.L. Sevilla; Type: Assignement, Touring Exhibition; Area (sqm): 1,500
SHENYANG CITY PLANNING
China, 2007 – COMPETITION
Concept for a permanent exhibition on Shenyang’s urban development.
The new museum was supposed to be dedicated to Shenyang’s current urban planning, taking into account its cultural heritage. It combines past, present and future. An 800 sqm interactive, kinetic city model makes the future a reality. Visitors can intervene in the action from the galleries by moving individual modules of the model and thus form their own picture of the city of tomorrow. The scenographic concept was based on the vertical organization and the horizontal accessibility of cities. Under the hovering city-model (32x25m) the visitors would have had the unique opportunity to explore the ancient first of all historic forbidden city expressed by a model-scaled excavation field ©ATB|URB, Jangled Nerves
Client: Shenyang City; Type: Competition in Collaboration with Jangled Nerves (1st Prize, not realised), Permanent Exhibtion; Area (sqm): 4,000
Bremerhaven, 2002 – COMPETITION
An architecture designed as a landscape, forms the base of the climate house, which is shaped after a three-dimensional animation of a cyclone. The exhibition is organized as a linear tour through three exhibition areas. The interactive installations, the daylight supported areas with real plants, and scenarios reflecting the global climate zones offer a unique experience landscape of the different regions of worldwide climate. ©URB|ATB
Client: Auer and Weber Architects; Type: Competition; Concept: ATELIER BRÜCKNER in Collaboration with Auer and Weber
Hall of Fame, Mattighofen
Ready to Race: The ‚World of KTM‘ is the brand environment of the world-famous sports motorcycles in Mattighofen (A). A sleek racing track leans into the new ellipsoid building. It guides visitors along innovations, history and products, as well as introducing the people behind the brand. The main subject focuses on the theme of the company’s racing spirit, from which the form and material vocabulary of the exhibition is derived. Along the topics of „sportiness“, „competition“, „quality“ and „racing“, the visitor can experience the meaning of the corporate color „orange“, as a metaphor for the pole position. ©ATB|URB
Client: KTM AG; Type: Visitor Center, Muzsuem; Area (sqm): 3000; Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER; Light Planning with Belzner Holmes; Media Planning with medienprojekt p2; Film Production with TAMSCHICK MEDIA+SPACE
Media Production with 17K; Architecture: Hofbauer Liebmann Wimmesberger Architekten and X ARCHITEKTEN; Photography: Daniel Stauch, Josephine Voß, Oschatz Visuelle Medien
Blue Gardens IFA Berlin
Architecture in motion
The Panasonic’s biannual trade fair booth presented the company’s diverse product lines and visualised the brand identity in a grand symbolic gesture. The space was designed to promote the potential of the products through their use and application on site.
52 high-end video beamers from the first digital product line were placed to project onto an overm 300 m long and around 4 m high M bius strip. The huge projections of PR images promoting the brand turned the space into a monumental scenic environment. The different cinematographic effects had a direct impact on the viewers and their experience. Visitors were manipulated in the way they moved within the space and perceived the environment. The motion pictures defined the actual space and triggered imaginations of another imagined threedimensional space at the same time. Architecture was set in motion. In return, architecture displayed on the screens turned the medium film into a physical space. Visitors were overwhelmed and expressed, they were wondering how these visual effects had been achieved – which happened to be the best self-promotion of the companies products. The visitors immersed themselves in a fictional dematerialised world of moving images. This project is an early example of a spatial narrative in form of a motion image installation. It turned out to be one of our very successful attempts to design based on the specific qualities of the product itself.
Client Panasonic Marketing Europe Type Fair Area (sqm) 3,500 Design and Scenography, Graphic
Design ATELIER BRÜCKNER Media Concept AV Lang Film Mediamutant, Marc Tamschick
Photography Bitter Bredt
DEUTSCHES FILMMUSEUM –
Frankfurt / Main, 2011 – MUSEUM
The German Film Museum Frankfurt next to the German Architecture Museum on Frankfurt’s Museumsufer (Museum row on the banks of the Main river) exhibits German film history. Visitors embark on a journey through the early days of motion pictures. At 14 interactive stations, the early steps in the making of films are presented in a self-explanatory and exploratory way. (Bilder lernen laufen/Pictures learn to walk)
4 thematic areas such as action, image, sound and editing with 19 interactive stations invite visitors to become gearwheels in the filmmaking process. Visitors can act on a green screen and map themselves into renowned movie scenes. They can operate the lighting, voice or sound design and experience the power of all these cinematic design elements and their emotional impact. (Filmic Narrative )
The Film Museum is a walk-through Making of a movie. ©ATB|URB
Client: Deutsches Filminstitut DIF / Deutsches Filmmuseum; Type: Museum; Area (sqm): 800; Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER, Uwe R. Brückner; Light Planning: Bartenbach Lichtlabor; Media Planning: medienprojekt p2; Media Design: jangled nerves; Architecture/Refurbishment: Blocher Blocher Partners; Location: Germany, Frankfurt; Photography: Uwe Dettmar